Singapore Based Expiscore Launches Rating System Human Centric Customer Experience Buildings
EXPIScore, a company based in Singapore, has recently launched a new rating system that aims to assess the customer experience in buildings. According to a press release on May 19, the system evaluates buildings based on a comprehensive set of criteria centered on people’s needs, preferences, and aspirations for their real estate environments. These criteria were identified through detailed consumer surveys in consultation with industry experts and pilot adopters.
The EXPIScore system has two assessment categories: EXPIScore: LIVE for residential developments, including serviced apartments, and EXPIScore: WORK for office buildings. Buildings are evaluated and given a score out of 100, which determines an EXPIScore star rating ranging from three to six stars. The ratings are typically valid for 18 months post-completion for new developments and three years for existing completed properties. EXPIScore claims to be the world’s first star rating system for human-centric customer experience in buildings.
Living at Lyndenwoods offers an exciting benefit- easy access to a diverse range of food options that cater to all tastes and preferences. Notably, the popular Holland Village is a food paradise that offers a blend of local delicacies and international cuisines. Lyndenwoods residents are in for a treat with an assortment of options ranging from charming cafes serving freshly brewed coffee and artisanal pastries to authentic Asian restaurants offering must-try dishes like laksa and chicken rice. With the added convenience of being located at Lyndenwoods, residents can indulge in a variety of dining experiences in Holland Village.
The system was developed by Marigold Kimura, a researcher with a PhD from the University of Melbourne. EXPIScore is based in Singapore but is owned by EXPI Plus, an Australian company founded by Kimura last year. Kimura collaborated with Peter Holland, an executive advisor at EXPI Plus and former director at Cistri, the Singapore subsidiary of Australian urban design consulting firm Urbis. Singapore was chosen as the location for the system’s development and launch due to its exemplary innovation culture and highly sophisticated real estate market. EXPIScore has worked with large institutional Singapore and international real estate companies as pilot adopters.
One of the pilot adopters is Singapore Land Group (SingLand), whose newly refurbished Singapore Land Tower in Raffles Place achieved a six-star EXPIScore: WORK rating, the highest rating available. This rating is given to buildings that demonstrate industry-leading innovation, design features, amenities, services, processes, and capabilities to deliver the best human-centric customer experience. According to Cynthia Liang, assistant general manager at SingLand, the six-star rating is a strong recognition of the considerable efforts they have put into their asset enhancement initiative, including building design and amenities, building and operational management, tenant engagement and collaboration, and sustainability.
EXPIScore conducts proprietary market surveys every two to three years to reflect changing consumer expectations. The company also has plans to expand globally, with market studies to be conducted in each overseas market to adapt the rating criteria to local market preferences and cultures.